Managing Director, Client Strategy, Urban Legend Media
Will Johnson serves as Managing Director, Client Strategy at Urban Legend Media, a Washington-based firm building the creator-driven distribution layer for non-profit, advocacy and corporate public engagement campaigns. He is also Founder and President of Panopticon Partners, a boutique strategy consultancy serving mission-aligned corporations, nonprofits, and technology firms.
Will has spent two decades at the intersection of progressive political communications, digital marketing, and non-profit engagement. He previously served as Senior Vice President at Daily Kos, where he founded the direct-sold advertising business, overseeing more than $20 million in revenue generation. He has held senior business-development roles throughout the progressive ecosystem, including at NGP VAN, Bully Pulpit International, Change.org and Talking Points Memo.
Earlier in his career, he served in Senator John Kerry’s Senate office and on his presidential campaign, held field roles for the Maryland Democratic Party, and worked in development and alumni relations for George Washington University’s Graduate School of Political Management. He serves on the board of Sandy Spring Friends School, holds a Master’s from GW and a Bachelor of Arts with honors from Amherst College. He lives in Silver Spring, Maryland with his wife, Kerry, their son Theodore (Teddy), daughter, Nina and cat, Larry.